NPO3 _ CHANNEL REBRANDING
Identity Design

_________________________________

Client: NPO3 
Identity: Dutch Public Broadcasting Channel
Scope: Brand Identity. Creative Direction. Art Direction. Design Direction
Collab: Woodwork & Massive Music 

NPO3 _ CHANNEL REBRANDING
Identity Design

_________________________________

Client: NPO3 
Identity: Dutch Public Broadcasting Channel
Scope: Brand Identity. Creative Direction.
Art Direction. Design Direction
Collab: Woodwork & Massive Music

NPO3 _ CHANNEL REBRANDING
Identity Design

_________________________________

Client: NPO3 
Identity: Dutch Public Broadcasting Channel
Scope: Brand Identity. Creative Direction.
Art Direction. Design Direction
Collab: Woodwork & Massive Music

NPO3 _ CHANNEL REBRANDING
Identity Design

________________________________

Client: NPO3 
Identity: Dutch Public Broadcasting Channel
Scope: Brand Identity. Creative Direction. Art Direction. Design Direction
Collab: Woodwork & Massive Music

NPO3 _ CHANNEL REBRANDING
Identity Design

_________________________________

Client: NPO3 
Identity: Dutch Public Broadcasting Channel
Scope: Brand Identity. Creative Direction.
Art Direction. Design Direction
Collab: Woodwork & Massive Music

'Encourage viewers to change the way
'they look at the world'

'Encourage viewers to change
'the way they look at the world'

'Encourage viewers to 'change the way
'they look at the world'

'Encourage viewers to change the way
they look at the world'

'Encourage viewers to change the way they look at the world'

BACKGROUND
The NPO is the Dutch Public Broadcasting Organisation that manages all public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

OBJECTIVE
Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

APPROACH
To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

BACKGROUND
The NPO is the Dutch Public Broadcasting Organisation that manages all public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

OBJECTIVE
Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

APPROACH
To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

BACKGROUND
The NPO is the Dutch Public Broadcasting Organisation that manages all public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

OBJECTIVE
Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

APPROACH
To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

BACKGROUND
The NPO is the Dutch Public Broadcasting Organisation that manages all public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

OBJECTIVE
Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

APPROACH
To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

BACKGROUND
The NPO is the Dutch Public Broadcasting Organisation that manages all public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

OBJECTIVE
Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

APPROACH
To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

THE GRID
To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

THE GRID
To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

THE GRID
To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

THE GRID
To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

THE GRID
To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.